Privacy Policy

Purpose of this privacy policy

At Guildcrest we are committed to ensuring your privacy is protected.

This privacy policy sets out how we collect and process your personal data through your use of this website and information you provide directly to us. It will also tell you about your privacy rights and how the law protects you. The personal data we hold is held with consent, it is accurate, relevant and adequate. It is kept secure, up to date and is not retained for longer than necessary. We adhere fully to the Data Protection Act 1998 and General Data Protection Regulation (EU) 2016/679. By using our site https://guildcrestestates.co.uk you confirm that this privacy policy has been read and understood.

This website is not intended for children and we do not knowingly collect personal data from children.

The data we collect from you

• Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth, your image (be that photographic or video), nationality (purely for the purposes of complying with the Immigration Act 2014) and gender.
• Contact Data includes residential address, property ownership information, relevant contact addresses, email address and telephone numbers.
• Financial Data includes bank account, payment card details and information to enable us to undertake Anti Money Laundering and Terrorist Financing electronic checks on you.
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Profile Data includes purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data includes information about how you use our website, products and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Call recordings includes recording all calls made and received externally.
• Whatsapp Messaging includes phone number device ID, location, transaction data, product interaction and user identifiers.
• CCTV Footage includes your image where recorded within our branch network.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy policy.

This personal data is required to provide our services to you. If you do not provide the personal data we ask for, it may delay or prevent us from providing services to you.

We do collect Special Categories of Personal Data about you (this may include details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We may also collect any information about criminal convictions and offences.

Your personal information may be used for the following purposes:

• To fulfil our obligations to you when providing you with our services.
• Communication with you during the period we are providing a service to you.
• To share your information with others where necessary to fulfil our services for you or where acting as agent for a third party on your behalf.
• To provide analysis or valuable information so that we can improve our service to you.
• To provide you, or to enable third parties to provide you with information about goods or services we feel may interest you, where permission has been given or you are an existing customer.
• To notify you about changes to our service.
• To ensure that content from our site is accessible and to detect and address any technical issues.
• To allow you to participate in interactive features of our site.

We will not share your information with third parties for marketing purposes.

Retaining your information

We will retain your personal data for different periods of time, depending on the service(s) and requirements of the business that you have chosen with us. We keep your personal data in accordance with the regulations or in the event of a legal claim or complaint.

There are some legal and legitimate interest requirements that apply to the retention of personal data; the maximum retention period is 7 years from the date the transaction concluded.

Failure to provide information

If you fail to provide personal information that we are required to collect from you, by law or under the terms of a contract we have with you, we may not be able to perform the contract we have or are trying to enter with you. Products and services may also be cancelled.

Data Protection

All personal data is stored securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 18) The internet is not a secure medium. We use the most up-to-date technologies to protect the information you give us. We also keep your information confidential. The internal procedures of Guildcrest Estates Ltd cover the storage, access, and disclosure of your information. Owing to the global nature of the internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

Online advertising

We use online advertising to keep you aware of what we’re up to and to help you find our products. Like many companies, we may target Guildcrest banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We do this using a variety of digital marketing networks and ad exchanges, and a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Consent

By using this site, you agree to the collection and use of information in accordance with this policy. You do have the right to withdraw any consent you have given us to process your personal data.

Please note if your consent is withdrawn, it will not affect the lawfulness of any processing of your personal data that we carried out before your consent was withdrawn. Should you change your consent preferences at any time contact Guildcrest Estates UK LTD:

By email: sales@guildcrestestates.co.uk

In writing to:
1 The Laurels, Manston Business Park, Ramsgate CT12 5NQ

Our Data Protection Officer: Sarah Huckstep-Fagg. Email: sarah@guildcrestestates.co.uk.

Your rights

As a user of the website you have the following rights:

• A right to be informed about our collection and use of personal information
• A right of access to the personal information we hold about you
• A right to rectification if any personal information we hold about you is inaccurate or incomplete
• A right to ask us to delete any personal information held about you unless we are obliged to retain the information for other legal reasons
• A right to restrict or prevent the processing of your personal information
• A right to data portability (obtaining a copy of your data to re-use with another service or organisation)
• A right to object to the use of your data for particular purposes.
• If the business is sold If this business is sold or integrated with another business your details may be disclosed to our advisors and any prospective purchasers and their advisors and will be passed on to the new owners of the business.

Contact Us

If you have any questions or would like further information regarding our Privacy Policy, please contact us by email sales@guildcrestestates.co.uk

Company Information

Guildcrest Estates UK LTD, registered in England, company registration number 13135084.

Registered office of Guildcrest Estates UK LTD is: Guildcrest Estates – 1 Percy Avenue, Broadstairs, CT10 3LB
‍
Guildcrest Estates Limited is VAT registered.
VAT registration number 374 4288 71.

Complaints

We operate under the Code of Practice set out by The Property Ombudsman and form part of their redress scheme. Any complaint into the business will be managed via our Complaints Procedure. If you remain dissatisfied then you have the right to lodge a complaint with a supervisory authority, for UK data protection issues this is:

The Information Commissioners Office (ICO) Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF W: https://ico.org.uk/concerns/.

This privacy notice was last amended in September 2025 and supersedes any earlier version.